Introduction

In this resource section we will provide insight into some of the issues we hear and face in the process of creating and running good search ad marketing campaigns. below you'll find titles of some of the current and upcoming subjects we'll be writing about to help customers understand how to succeed with pay-per-click advertising.

1. Why are search advertising campaigns effective? (click to read the article)
2. How can PPC search advertising work for your business?(click to read the article)

Other Topics Planned for the Future

3. What is the difference between search optimization and search advertising?
4. Why is search ad visibility different from being found in the main search results?
5. Creating effective structures for search ad campaigns
6. Identifying words and phrases for your campaigns
7. The art of word pricing strategies
8. Strategies for regional companies
9. Creating effective search text ads
10. The importance of landing pages
11. Monitoring results
12. Creating special campaigns with search ads
13. Major differences between Google and Yahoo


We will be regularly adding more to the content here, including best practices, strategy tips and more. Eventually we will turn each new insight into a newsletter article and would be happy to add you to our distribution list. That distribution process is not set up yet, but if you would like to receive our newsletter, please click the contact link below, type newsletter into the field and add your email address.